companny: pt hm sampoerna
type of project: rejuvination
SAMPOERNA A MILD SPECIAL EDITION
Sampoerna A Mild, being a dynamic brand speaking to a dynamic audience, the brand needs to “stay alive” and relevant. Maintaining and gaining market awareness through special edition pack, this time came with an “artsy” concept with typographic visuals conveying A Mild’s characteristic ties in with the brand’s communication campaign.