companny: pt hm sampoerna

type of project: rejuvination

SAMPOERNA A MILD SPECIAL EDITION

 

Sampoerna A Mild, being a dynamic brand speaking to a dynamic audience, the brand needs to “stay alive” and relevant.  Maintaining and gaining market awareness through special edition pack, this time came with an “artsy” concept with typographic visuals conveying A Mild’s characteristic ties in with the brand’s communication campaign.