companny: agel langgeng
type of project: rejuvination
Relaxa has been in the market for more than 15 years. In keeping up with the dynamic and saturated market, a total rejuvenation of the pack design is a significant route. Established the reinterpretation of the mountain image as the main “own-able” visual of Relaxa, and stronger variants differentiation to helps easier navigation across the product portfolio, that makes it look more fresh and dynamic.